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Alberto VO5 Rolls Out New Formulations

Shampoos and conditioners target four of the most common hair problems.

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By: Christine Esposito

Editor-in-Chief

High Ridge Brands’ Alberto VO5 is rolling out a new shampoos and conditioners that provide benefits to help solve common hair issues.   The new five-vitamin-formula-infused, paraben-free shampoos and conditioners target four of the most common hair problems, infused with signature VO5 captivating fragrances to deliver exceptional consumer value: Dry Scalp: plus Almond Oil helps soothe, relieve and moisturize the scalp; Volumizer: plus Biotin boost and amplify limp locks for fuller -looking hai...

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